inaki escudero 2/19/25 inaki escudero 2/19/25

How to See (and Rewrite) the Story That’s Holding You Back

inaki escudero 2/10/25 inaki escudero 2/10/25

The Hidden Mentor in Unexpected Places: What Deadpool Teaches Us About Brand Transformation

inaki escudero 2/10/25 inaki escudero 2/10/25

The Purpose Trap: Why Most Brands Get It Wrong

inaki escudero 2/5/25 inaki escudero 2/5/25

Brand Transformation vs. Brand Growth: The Real Shift Brands Need

inaki escudero 1/31/25 inaki escudero 1/31/25

Storytelling for Brand Architecture: A Blueprint

inaki escudero 1/30/25 inaki escudero 1/30/25

Brand Transformation Through Storytelling

inaki escudero 1/23/25 inaki escudero 1/23/25

Why Brands Need to Feel: The Emotional Connection in Branding

Discover why emotions are the key to building meaningful connections in branding. From Dove's iconic campaigns to HAE's emotional storytelling, learn how brands can harness emotional intelligence to stand out and thrive.

inaki escudero 1/21/25 inaki escudero 1/21/25

Why You Need to Relearn How to Learn.

inaki escudero 1/21/25 inaki escudero 1/21/25

From love to trust. Why brands need to change their relationship status.

inaki escudero 1/21/25 inaki escudero 1/21/25

The Business of Brand Strategy

Brands are the intangible emotions and responses associated with a given set of products or services. And when we do branding right, we build brand equity, which directly translates to higher revenues, lower costs, and competitive resilience.

inaki escudero 1/21/25 inaki escudero 1/21/25

Crafting Narratives: Why Telling Stories is your brand’s best Strategy.

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This is how storyteller brands tell stories.

It all begins with an idea.