Is Your Brand Acting Like a Hero or a Mentor?
A quick diagnostic quiz to help you uncover the real narrative your brand is telling and what it reveals about your relationship with your audience.
Choose the option that most accurately reflects your current brand behavior. Be honest — this isn’t about judgment. It’s about clarity.
1. Who gets more airtime in your content?
A) Our product, our innovation, our brilliance.
B) Our customers — their journey, their story, their wins.
C) It’s a mix, but probably tilting toward us.
2. When something goes wrong, how does your brand respond?
A) We manage the optics and try to move past it.
B) We own it transparently and share what we’re learning.
C) We acknowledge it lightly, but don’t go deep.
3. What drives your messaging tone?
A) Confidence, boldness, disruption.
B) Empathy, insight, encouragement.
C) We’re still finding the right balance.
4. How do you define success in your storytelling?
A) When people admire our work.
B) When people grow because of our work.
C) When people notice us and start engaging.
5. What’s the emotional takeaway you aim to create?
A) Wow, that brand is impressive.
B) Wow, that brand gets me.
C) Wow, that brand is interesting.
6. How do you talk about impact?
A) We highlight our results and milestones.
B) We tell stories about what our audience achieved.
C) We try to do both, but it’s evolving.
7. Who’s the real protagonist in your brand story?
A) We are — the innovators, the pioneers, the leaders.
B) Our audience — we’re here to support their transformation.
C) We toggle between the two depending on context.
8. How often do you feature your audience's voice in your storytelling?
A) Rarely — we’re focused on communicating our own message.
B) Regularly — we spotlight our audience’s words and experiences.
C) Occasionally — when it fits the campaign.
9. What role does vulnerability play in your brand’s tone?
A) We avoid it — we prefer to show strength and certainty.
B) It’s central — we believe honesty builds trust.
C) We use it selectively — when it’s safe or strategic.
10. When you think about your brand’s legacy, what matters most?
A) Being remembered as bold, innovative, and iconic.
B) Being remembered as meaningful, helpful, and trusted.
C) Being remembered — we’re still defining what for.
Scoring Guide
Mostly A's: HERO BRAND
You lead from the front, perform with confidence, and inspire through excellence. But be careful, admiration doesn’t always create trust.
Mostly B's: MENTOR BRAND
You guide with empathy, speak to serve, and build loyalty by helping others grow. You’ve made the shift now keep deepening it.
A Mix of A, B, and C: IN TRANSITION
You’re evolving. There’s tension between your current voice and the story you’re meant to tell. This is the perfect time to realign.
Curious what to do with your result?
Book a free 15-minute Story Clarity Call at