Frequently Asked Questions


Who is Brand Therapy for, exactly?

Brand Therapy is for founders, creatives, and leaders who feel out of sync with their brand. Maybe you’ve evolved but your story hasn’t. Maybe you’ve never had a clear narrative. Maybe you're building something powerful and need help articulating what it really is. If you feel like you're “saying a lot but not being heard,” this is for you.

Is this like a traditional brand strategy session?

Not even close. This isn’t about finding the perfect tagline or fixing your fonts. This is a focused, story-first session that helps you reconnect to the emotional truth of your brand — the part people actually care about.

What happens during the 90-minute session?

We talk. Deeply. We’ll unpack your brand’s origin, clarify your moral center, and identify the real conflict you're helping resolve. You’ll walk away with strategic clarity and a renewed sense of ownership over your story.

What do I get after the session?

In 90 minutes, we’ll work through the tensions, truths, and turning points that are shaping your brand’s story—whether you’ve named them yet or not. You’ll walk away with a clear sense of narrative direction and a founder-focused Field Notes PDF: a distilled reflection of what your brand is trying to say, why it matters, and how to start expressing it with emotional precision.

Can I book more than one session?

Yes. Most people start with one, but some choose to continue with a 3-session sprint to go deeper. We can map out your options based on your needs after the first call.

Can my co-founder or teammate join?

Absolutely — as long as they’re part of shaping the brand story. Just let me know in advance.

What does it cost?

A single Brand Therapy session is €250. Multi-session sprints and small group formats are available on request.