Our Services
Our purpose is to help companies become purpose-driven brands.
We work with people, not companies.
We’re senior advisers, not an agency.
We are driven by value, not by hours.
We help you with your brand strategy
and your brand’s stories.
When should you revisit your brand strategy?
Market dynamics have changed
If there are significant changes in the market, such as new competitors, evolving customer preferences, or technological advancements, you may need to reassess your company’s brand positioning and messaging to stay competitive and relevant.
Mergers & acquisitions
Mergers and acquisitions can significantly alter you company's scale, scope, or direction, necessitating a reevaluation of the brand strategy to reflect the new corporate structure and goals.
Perception of your brand has shifted
Negative publicity, changes in consumer perception, or failure to resonate with the target audience can lead to a diminished brand value, prompting a company to revisit and refresh its brand strategy to improve its image and appeal.
You’re scaling or diversifying
When a company expands into new markets, geographies, or product lines, its existing brand strategy may not effectively cover the broader scope of its operations, necessitating a strategic review to ensure consistency and coherence across all areas.
Sales are declining or stagnating
If your company is experiencing stagnant or declining sales, reduced market share, or other performance issues, you may need to reassess your brand strategy to identify areas for improvement and rejuvenation.
Customer needs & expectations have changed
Companies must stay attuned to their customers' evolving needs, preferences, and values. Significant shifts in what customers expect from brands, including greater emphasis on sustainability, inclusivity, or digital experiences, may require a strategic brand refresh.
What will you get from The Real Hero?
We always start with your brand's purpose.
What change does your brand exist to make in the world?
Is it a long-term vision for change?
Does it make a positive impact?
Does it live beyond just words?
Then we help you identify and connect with customers with similar values.
What is important to them?
What needs do they have?
Finally, we work with storytelling to create stories and bring your purpose to life.
What stories do you need to tell?
On what channel?
To what audience?
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RONIN
For founders and companies who are starting their journey
We identify and write your brand’s origin, along with the founder’s story and develop your brand’s purpose.
We also explore the moral of the story for your brand. This is an ideal moment to explore, develop and define your brand’s values and beliefs which become the essential pillars of building your company’s culture.
WHAT YOU GET
Founder’s Story
Brand moral
Brand purpose
INVESTMENT
$4,478
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SAMURAI
For more experienced founders and entrepreneurs with a higher commitment level.
We work through the Ronin benefits and provide you with your customer’s psychographic profile, which includes your customer’s values, beliefs and attitudes.
We also create a set of narratives that unite both customer and brand (Narrative Affinity) that allows you to develop strategic storytelling that builds your brand value and engages your audience above transactions.
WHAT YOU GETFounder’s Story
Brand Moral
Brand purpose
Audience profile
What stories to tell
INVESTMENT$7,978
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SHOGUN
An advanced tier for companies that showcase expertise and leadership qualities.
All the benefits from the Samurai Level, and we create a brand message architecture, so you know what to say, where, and when.
We’ll also create a brand-customer touchpoint assessment to optimize your brand’s storytelling.
We’ll provide you with a message activation Matrix to help you identify at a glance the right message for the right channel and the right customer.
WHAT YOU GET
Founder’s Story
Brand moral
Brand purpose
Audience profile
What stories to tell
What messages and where
INVESTMENT$12,978
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DAIMYO
Our top tier, reserved for true leaders and companies ready for brand excellence.
All the benefits from Shogun, and we do storytelling and marketing implementation. Starting with your brand’s voice, channel optimization, and brand story development for your top communication channels.
We implement the right brand language across your brand assets, write the stories, and publish them across your channels.
WHAT YOU GETFounder’s Story
Brand moral
Brand purpose
Audience profile
What stories to tell
What messages and where
Brand voice
5 stories on brand
INVESTMENT$19,978
Your brand will benefit from:
Having a unique voice that rises above competitors.