A workshop designed for professionals who need to tell better, more engaging brand stories.

Description:

In this immersive 3-hour workshop, Iñaki Escudero and Antonella Strömberg will guide you through the art of crafting purposeful brand stories that connect and add value to your audience. You’ll discover how to harness the power of storytelling to align your brand's purpose with your customers' aspirations, fostering deeper connections and accelerating business growth.

Through a combination of interactive exercises, real-world case studies, and expert insights, you'll learn to:

• Understand the unique relationship between a brand’s purpose and its audience

• Learn proven techniques to identify and articulate your brand's unique story effectively.

• Develop a strategic roadmap for implementing storytelling strategies that resonate with your target audience.

By the end of this workshop, you'll have the knowledge and tools to craft purposeful brand stories that foster customer loyalty, employer branding, and increase your brand equity.

Join us on this transformative journey and unlock the power of storytelling to build a brand that has something to say in a unique voice to a specific group of people.

Who should attend:

• Founders/leaders who want to explore and enhance their brand storytelling

• Companies that are working through their brand strategy and would like more tools to bring it to life

We have only 16 spots available

Investment :

Companies: 2500 kr (excl. VAT)

Private individuals: 3125 kr (incl. VAT)

NOTE: Since we will be working on a brand strategy, you will need to arrive with a brand you want to work with. Better yet, bring a brand purpose statement and a definition of your target audience.

You are welcome to book in a complementary 30-minute call to validate your brand strategy and in order for you to get the most out of the workshop.

COMPLEMENTARY BREAKFAST FROM 08:00

WE START AT 09:00 SHARP